The challenge for Yas Marina was twofold: first, to create an incredibly accurate, high-fidelity replica of the sprawling complex without relying on time-consuming traditional surveying methods; and second, to ensure this digital asset wasn't just a static 3D model, but a dynamic, real-time environment capable of supporting interactive consumer applications and complex backend simulations.
In strategic partnership with Landvault, we developed a highly scalable, interactive digital replica of the track. Our approach focused on agility, high-fidelity rendering, and gamification. Bypassing traditional, resource-heavy scanning methods, we successfully constructed a highly accurate digital replica of the circuit using strictly photographic data.
The immediate deployment of the digital twin was a massive success in audience activation. The pre-Grand Prix mini-game generated over 30,000 active sessions, successfully driving intense fan engagement, capturing valuable user data, and building hype ahead of the physical event.
More importantly, this project established a powerful proof-of-concept for Yas Marina's long-term digital strategy. By successfully treating their physical infrastructure as a digital product, Yas Marina has established the foundational layer for their ongoing digital transformation and is actively developing advanced operational use cases to bring the digital twin further to life.
Other projects.
(2022-26©)
