In partnership with Landvault, we built a digital replica of the track using pictures only, and overlaid a game engine to make it real time and dynamic.
Using this track, Yas built a mini-game to engage their fans before the Grand Prix, which saw over 30,000 sessions battling for free Grand Prix tickets.
Every ecommerce company has photos of their products. Similarly, every company with physical infrastructure should have a digital twin of this infrastructure, that acts as the basis of their digital transformation.
Yas started this journey by creating a digital twin of their track, and are now developing further use cases to bring it to life.
Other projects.
(2022-26©)
