The primary challenge was designing an interface that could simplify the deeply complex backend of algorithmic payment routing. We partnered closely with the VitraCash team to design and develop their entire mobile application from the ground up.
Our focus was on translating complex financial engineering into an effortless consumer experience. We designed a clean, user-centric dashboard that allows users to easily add, verify, and manage multiple underlying credit and debit cards. We stripped away the clutter typically found in legacy banking apps, focusing solely on user control and visibility.
By delivering a highly secure, elegantly designed mobile application, we provided Vitra with the critical user-facing infrastructure needed to bring their smart card to market.
This foundational digital product empowered Vitra to confidently launch their product, onboard early adopters, and make a strong statement in the highly competitive London fintech sector. (The company since then pivoted into services).
Other projects.
(2022-26©)
